Content Strategy | Creative Concepting | Social Media | Project Management | Measurement

Cheesing for the camera

About me
If you're seeking a marketing strategist who is only an expert at one skill and stays in their own lane, please press the back button on your browser.

My name is Marc Phillips and I eat, sleep, and breathe all aspects of digital content creation. I currently work as a Content Director within IBM Watson Health in New York City, where I lead content strategy, creative development, and copywriting for my segment. I have the chance to work with a team to tell meaningful stories about data, analytics, and AI in healthcare.

I previously worked in global agencies for many years, including award-winning teams at Ketchum and GroupM. I hold a BS degree in Integrated Marketing Communications from Ithaca College's Park School of Communications.

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What I Value Most & Fun Facts

1. Thinking big
   
2. Organized, collaborative teams
   
3. Calculated creative risks
4. Outsider perspectives
5. Accountability
6. Performance benchmarking
   

• I created a parody Twitter account part of the first wave of Twitter influencers in 2010 with nearly 30,000 followers. Because of this, I recognize the power of understanding nuances of niche audiences and testing content ideas in real-time.
  
• Volunteering is important to me. I regularly meet with socially isolated seniors to teach them how to use their personal electronics.
• I'm an only child, but most people tell me I've busted those negative stereotypes.
• I was an early reader and still appreciate the value of a good story to this day. Check out my latest, long-form recommendations on Pocket.

Featured Episode on We Are Next Podcast

Natalie Kim, of We Are Next, interviewed me about transitioning from agency to in-house marketing roles, ways to make oneself indispensable during a tough economy, the future of content strategy, and more.

Listen now

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