Amazon Web Services (2022-Present)
I sit on a global content marketing team in support of the Small and Medium Business (SMB) segment. I lead our editorial strategy and organic user acquisition program across ~60 English webpages and ~100 blog posts. I work cross-functionally with highly-technical and non-technical colleagues across four regions to produce meaningful web content. In plain language, my teammates and I are responsible for making cloud technology not seem daunting to late tech adopters at small companies without in-house IT staff. Here's one entry-point to our web experience.
Skills I Am Refining at Amazon Web Services
- Digital & content strategy development
- Brand building/awareness
- Editorial oversight
- Organic SEO strategy
- Agile marketing
- Project management
- Performance benchmarking
- Agency management